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Case Study

End of Test #2

Oh Hai, Sorry, I’ve been out of it for a long time. Damn already December. well the test ended a while back, And the clear winner was the Winner of Test #1. Since then I have not done much of… Read the rest
Avatar photo The MercenaryDecember 4, 2013November 29, 2020
Case Study

Test #2 – 4 variations – whole lot of trouble…

Alright Started Test #2, Doing 4 variations this time. Using the winning version from Test #1, versus content from the 2nd content writer, and the very first lander I ever created – calling it Old Lander, and a shorter form… Read the rest
Avatar photo The MercenaryOctober 8, 2013November 29, 2020
Case Study

Day 24 – Here We Go Again!

Alright, it’s been 13 days since I let the test run it’s course. I could go into some elaborate thinking behind why I let almost 2 weeks go by – I wanted to see results, bla bla bla, but realistically… Read the rest
Avatar photo The MercenarySeptember 29, 2013November 29, 2020
Case Study

Day 11 – Aftermath of Test #1 and Adroll Rejection

Didn’t get any sales yesterday, but today got 4 sales in one day, after taking Variation #1 live! That’s the highest amount of daily sales ever! First was launch day back in May at 3 sales first day. Adroll.com: Don’t… Read the rest
Avatar photo The MercenarySeptember 16, 2013November 29, 2020
Case Study

Day 9 – Conversion Optimization – The UnBounce.com Factor

Optimizely.com: Another sale last night, this time from the Original lander. It was just about time – Usually that conversion is at a .002%, so when it dips below and hangs around .001%, it’ll jump back soon, just a matter… Read the rest
Avatar photo The MercenarySeptember 14, 2013November 29, 2020
Case Study

Day 7 – Follow up – Conversion Optimization – A/B Split Testing Case Study

Day 6 follow up #2 (was to short to post) – I don’t know what’s going on here, but I just registered another sale yesterday. I think it maybe dude to the Sept 11 holiday today. Maybe people taking the… Read the rest
Avatar photo The MercenarySeptember 12, 2013November 29, 2020
Case Study

Day 6 – Follow Up – Intro to Retargeting by Adroll

Two more sales since last update. One late last night, one early this morning! Both from Variation #1. Sales Conversion: Original (baseline): 1 sale [ 1 / 605 – 0.001653% conversion rate ] Variation #1: 4 sales [ 4 /… Read the rest
Avatar photo The MercenarySeptember 11, 2013November 29, 2020
Case Study

Day 5 – Follow Up – Optimizely.com – Case Study – Conversion Optimization A/B Split test

Optimizely.com: We passed the 50% mark, currently have 1,100 unique visitors to the test. From the screenshot above you can see the Engagement results (clicks on the page). Sales Conversion: Original (baseline): 1 sale [ 1 / 526 – 0.0019%… Read the rest
Avatar photo The MercenarySeptember 10, 2013November 29, 2020
Case Study

Day 3 – Follow Up #2 (Case Study: Conversion Optimization)

Optimizely.com: Alrighty, got it all sorted out with Junan from Optimizely. Looks like they person did indeed go to the A/B test for a 2nd time then jumped to the download page (that they got in the purchase email). This… Read the rest
Avatar photo The MercenarySeptember 8, 2013November 29, 2020
Case Study

Day 3 Follow Up (Case Study: Conversion Optimization)

Woke up to another conversion from the test today! It’s stating it’s from the Original. So we are neck in neck – one conversion from the Original and another from the Variation. Optimizely.com: So I sent an email to support… Read the rest
Avatar photo The MercenarySeptember 8, 2013November 29, 2020
Case Study

Day 2 – Follow Up (Case Study: Conversion Optimization)

Optimizely.com: Alright, I got a sale!! Fucking Nice! BUT, it didn’t register properly in Optimizely since I was using “Simple Match”, but a subdomain for the end checkout part. 🙁 I was able to change it up to a “Substring… Read the rest
Avatar photo The MercenarySeptember 7, 2013November 29, 2020
Case Study

Case Study: Day 1 – Follow Up #2

Alright, first thing I did was look at crazyegg (The version Optimizely setup) and I realized that several people were attempting to click highlighted words in blue that talked about some of the benefits. Currently there are 10 and 14… Read the rest
Avatar photo The MercenarySeptember 6, 2013November 29, 2020

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