End of Test #2

conversion optimization case study

Oh Hai,

Sorry, I’ve been out of it for a long time. Damn already December. well the test ended a while back, And the clear winner was the Winner of Test #1. Since then I have not done much of anything on the site, and you can sort of see that slacking in November sales. I barely beat out October’s numbers. So, lesson learned, always continue split testing. I’m still up in revenue and units – actually November’s a record breaking month, but meh, in terms of gains. In fact I lost a little on the conversion front.

Quick Results:
Winner of Test #1: 6 sales
New content (Current lander): 3 sales
Old Short Form: 2 sales
Old Long Form: 1 sale

Winner of Test #1 got a 0.6% conversion rate, which I left along since October 15, and all through November. Current stats on the project:

May 13 to May 31:
Orders: 12 sales
Landing Page Visits: 6,192
Conversion Rate: 0.001938%
Revenue: $348.29

June 1 to June 30:
Orders: 17 sales
Landing Page Visits: 11,734
Conversion Rate: 0.001449%
Revenue: $400.28

July 1 to July 31:
Orders: 7 sales
Landing Page Visits: 5,215
Conversion Rate: 0.001342%
Revenue: $151.07

August 1 to August 31:
Orders: 14 sales
Landing Page Visits: 6,576
Conversion Rate: 0.002129%
Revenue: $357.37

September 1 to September 30:
Orders: 33 sales
Landing Page Visits: 9,682
Conversion Rate: 0.003408%
Revenue: $794.93

October 1 to October 31:
Orders: 55 sales
Landing Page Visits: 15,568
Conversion Rate: 0.003532%
Revenue: $1,035.86

November 1 to November 30:
Orders: 57 sales
Landing Page Visits: 16,521
Conversion Rate: 0.003450%
Revenue: $1,096.54

You can clearly see my slipping in November. I got approval for the 2nd off-brand product and need to still order those testimonial videos for the new badass Lander. I’m back from my journey to the end of the void…

Help others out by spreading the word!



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