“And they say if we’ll only avoid any direct confrontation with the enemy, he’ll forget his evil ways and learn to love us. All who oppose them are indicted as warmongers. They say we offer simple answers to complex problems. Well, perhaps there is a simple answer—not an easy answer—but simple.” – Ronald Regan
Ever notice that people are generally more pussified and pacified into a passive living than in the past. There is a sense of entitlement to each generation and if they don’t get what they deserve cause of a birth right then it’s a conspiracy or some unknown force is pulling the strings. The ominous “they” – are out to get them. At the same time there is an air of political correctness that makes people want not to “hurt” their competitors too badly.
Why aren’t more people more aggressive? I mean if you are fighting for your life – since your business is your life, why aren’t you bombarding people and going all out to get to the next level? People want to be loved and liked – which is all bullshit, a waste of time, and waste of your energy. Look at the Kardashians, completely hated but people keep their eyes on them. Look at Kanye West, look at Donald Trump’s election campaign – they’re all great marketing ploys that businesses need to take advantage of. Business isn’t about a fucking tug of war with the competition where you guys gain a couple inches off each other. This is war.
I’m here to destroy my competitors. I don’t like my competition, I prefer they pack up their shit and go home. People don’t go one on one anymore. These people with the same competing customers want to create associations with each other, have get togethers during brunch, and compare fucking notes. Are you fucking serious?
“What do you do when your competitor’s drowning? Get a live hose and stick it in his mouth.” – Ray Kroc, founder of McDonald’s in the 1970s. The mantra was later adopted by Douglas Ivester, briefly CEO of Coca-Cola in the late 1900s.
Some of these clowns want to sing “Kumbaya” while their competition is plotting every which way to take their customers and clients. And they wonder why they can’t get ahead – it’s simple, it’s because you aren’t willing to do the things your competitors are willing to do to get ahead. You can interpret that whatever way you want to. This isn’t a fucking game – this is your dreams and future. This is your life. Why the fuck did you bother getting into business if you are just going to sit on the sidelines when it’s your turn? Asking for permission from who? For what?
“Make money, a lot of it, and be most injurious to the competition.” – Fred W. Smith, founder in 1973 of Memphis-based FedEx.
The great CEOs of the past were ruthless. They sought to become #1 and you can’t get there by Kumbaya-ing your way to the king of the hill. Bill Gates monopolized the personal computer industry and took risks to stifle his competitors whenever possible.
“How much do we need to pay you to screw Netscape?” – Bill Gates, CEO of Microsoft to an American Online executive in an internal email message that surfaced in the U.S. Justice Department’s late-1990s antitrust suit against Microsoft.
When you are going after an industry, go after it with fucking passion. Don’t come and “try” to take 1-3% of the market share so you can live comfortable. Go after it to monopolize it. Become the best by providing the best service, product, customer support – and when your competitor is down, kick them several times HARD to make sure he doesn’t rise back up.
You see all these motivation speeches, life coach youtube videos, and nonsense that most people waste time absorbing which they simply end up lulling you to sleep and they don’t show you direct quotes of these top CEOs at their time of reign. They were ruthless. If they do they try to hide the fact or distort reality of what it is to be the boss. Alphas are boss and they have clear enemies, dislikes, and passionately want to win more then anything. Now a days when I talk to some of these so-called entrepreneurs they not only don’t set high goals, but don’t want to offend anyone on their rise. They create content and messaging that is pretending their product is here to save the earth. Fucking ridiculous. You’re retarded online SAAS (software as a service) isn’t going to save the earth. And you are barely going to make a dent in the universe with that thinking.
Passion pushes people and pushes people around you. When you set a higher standard for yourself and all your executions the people that follow and surround you all of a sudden upgrade their own operating standards. If you tell your staff that “this is the enemy and we need to do everything we can to beat this cock-sucker” – and they feel it, then you’ll get results of killers. That’s who you want on your team when times are hard, people willing to sacrifice and do all that is necessary to ensure success. Not clowns that clock out at exactly 5:00pm and don’t give two shits if something goes offline. Don’t surround yourself by clock-punchers and definitely don’t hire them. And the fucking competition, well they just gotta go. I know some folks which, and I’ve taught these techniques to the traffic leaking crowd (Coattail The Competition) where they’d bombard the competition with negative problems from the shadows. Now how far you want to take that is ultimately up to you, but running your operation passively isn’t going to get you as far as you would hope.
“I may be over the top in this, but I just don’t want to like my competitors. I want my people to believe that whenever he and our other competitors succeed, we will be less able to do all the things we want to do.” – Phil Knight, co-founder of U.S. sportswear firm Nike, on his rival Paul Fireman, CEO of Reebok, in the 1900s. Of Knight, Fireman said, “At the end of the contest, I’d shake hands and walk away. I think he would throw a shovel of dirt on the grave.”
Here is the thing, we can even “lighten” it up for the pussies reading this: you can simply cause controversy with blogposts, content, or tactics that disrupt the whole market and get people talking. It’s really as simple as getting more aggressive. As everyone else is being lulled to sleep into a dull life of passivity – you the bold outlier will get all the attention. People want a story, they want a villain, a hero, or anti-hero. It keeps them entertain and excited about what’s going on – cause most likely their own personal life is pretty meh. Some associate I know got sentenced today and the same lesson that all marketers need to know got played out. Simply having brand recognition and people talking about you gives you power. Everyone I knew was talking about this dude and giving their 2 cents about his outcome. It’s a classic 48 Laws of Power scenario “Law 6: Court Attention at all Cost”.
People need to be controversial, entertaining, and if you can pull it off – informative, with your brand’s messaging. But at the end of the fucking day you need to be bolder with your actions – or you can be a fucking peasant for the rest of your life, choice is yours.
“I don’t like our competitors. I don’t eat with them, don’t do anything with them except try to waste them.” – Huge McColl, CEO of Nationsbank, in the Wall Street Journal in 1996
This writing takes a cue from my Is Morality Holding You Back? Admit it, you want to be bad… It’s fun to do bad things.