The Mercenary – Page 5 – Money Over Ethics

Case Study

Day 6 – Follow Up – Intro to Retargeting by Adroll

Two more sales since last update. One late last night, one early this morning! Both from Variation #1. Sales Conversion: Original (baseline): 1 sale [ 1 / 605 – 0.001653% conversion rate ] Variation #1: 4 sales [ 4 /… Read the rest

Case Study

Day 5 – Follow Up – Optimizely.com – Case Study – Conversion Optimization A/B Split test

Optimizely.com: We passed the 50% mark, currently have 1,100 unique visitors to the test. From the screenshot above you can see the Engagement results (clicks on the page). Sales Conversion: Original (baseline): 1 sale [ 1 / 526 – 0.0019%… Read the rest

Case Study

Day 4 – Follow Up – Case Study – (Optimizely.com + CrazyEgg.com)

Optimizely.com: Another sale made today! This one went for the Variation #1. Current score: Original: 1 sale [ 1 / 400 – 0.0025% conversion rate ] Variation #1: 2 sales [ 2 / 418 – 0.00478% conversion rate ] 818… Read the rest

Case Study

Day 3 – Follow Up #2 (Case Study: Conversion Optimization)

Optimizely.com: Alrighty, got it all sorted out with Junan from Optimizely. Looks like they person did indeed go to the A/B test for a 2nd time then jumped to the download page (that they got in the purchase email). This… Read the rest

Case Study

Day 3 Follow Up (Case Study: Conversion Optimization)

Woke up to another conversion from the test today! It’s stating it’s from the Original. So we are neck in neck – one conversion from the Original and another from the Variation. Optimizely.com: So I sent an email to support… Read the rest

Case Study

Day 2 – Follow Up (Case Study: Conversion Optimization)

Optimizely.com: Alright, I got a sale!! Fucking Nice! BUT, it didn’t register properly in Optimizely since I was using “Simple Match”, but a subdomain for the end checkout part. 🙁 I was able to change it up to a “Substring… Read the rest

Case Study

Case Study: Day 1 – Follow Up #2

Alright, first thing I did was look at crazyegg (The version Optimizely setup) and I realized that several people were attempting to click highlighted words in blue that talked about some of the benefits. Currently there are 10 and 14… Read the rest

Case Study

Case Study: Day 1 – Follow Up

Follow Up to Day 1’s setup… Hypothesis: “I suspect the new content and new pastel blue button will lead to increased sales” Optimizely Is officially setup. Pretty easy to run through, I watched the 2 intro videos just in case.… Read the rest

Case Study

Case Study: Day 1 – Getting Started With Conversion Optimization

I went through the 68 page PDF from Unbounce and learned quite a few things about my landing page which I completely screwed up. CTA – My CTA is bright pink, but doesn’t standout as it should since the landing… Read the rest

Case Study

Case Study – Getting Started With Conversion Optimization

Back in the day, I would try to beat newbies over the head with conversion optimization. I got tired since most people are lazy, and assume their design is already optimized. I tend to fall into that same trap as… Read the rest

Business

Lawlessness Of The Internet – Wild Wild West

I wonder what in 20 years from now what they’ll say about the internet era. It feels like we’re in the wild wild west where anything goes at times, and there simply is an un-controllable current of activity. There is… Read the rest

Business

Microsoft Lacks Innovation and Ideas

Recently Microsoft announced that it will be acquiring Nokia for $7.17 Billion (http://www.wired.com/business/2013/09/microsoft-nokia/). I actually cringed at the idea, since Nokia is a world renowned brand and has a special place for a majority of people since it… Read the rest