September 2013 – Page 2 – Money Over Ethics

Case Study

Case Study: Day 1 – Follow Up #2

Alright, first thing I did was look at crazyegg (The version Optimizely setup) and I realized that several people were attempting to click highlighted words in blue that talked about some of the benefits. Currently there are 10 and 14… Read the rest

Case Study

Case Study: Day 1 – Follow Up

Follow Up to Day 1’s setup… Hypothesis: “I suspect the new content and new pastel blue button will lead to increased sales” Optimizely Is officially setup. Pretty easy to run through, I watched the 2 intro videos just in case.… Read the rest

Case Study

Case Study: Day 1 – Getting Started With Conversion Optimization

I went through the 68 page PDF from Unbounce and learned quite a few things about my landing page which I completely screwed up. CTA – My CTA is bright pink, but doesn’t standout as it should since the landing… Read the rest

Case Study

Case Study – Getting Started With Conversion Optimization

Back in the day, I would try to beat newbies over the head with conversion optimization. I got tired since most people are lazy, and assume their design is already optimized. I tend to fall into that same trap as… Read the rest

Business

Lawlessness Of The Internet – Wild Wild West

I wonder what in 20 years from now what they’ll say about the internet era. It feels like we’re in the wild wild west where anything goes at times, and there simply is an un-controllable current of activity. There is… Read the rest

Business

Microsoft Lacks Innovation and Ideas

Recently Microsoft announced that it will be acquiring Nokia for $7.17 Billion (http://www.wired.com/business/2013/09/microsoft-nokia/). I actually cringed at the idea, since Nokia is a world renowned brand and has a special place for a majority of people since it… Read the rest

Marketing

Skohh TakeOver BlueHatSEO.com

Crazy Turn of events today. After the latest SEO contest over on Wickedfire, Eli awarded the winner skohh the BlueHatSEO.com domain!!! That’s pretty nuts! Skohh’s been taking over the SEO scene for a while now, and he’s a great fit… Read the rest

Philosophy

Tick Tock – 30 Day Challenge

Alright, so I’m seeing these 30 day challenges, and say, what the hell, lets try something different. My goal is to write a new blog post a day… Starting tomorrow. 😀 I thought about doing marketing, but somehow, it doesn’t… Read the rest