Conclusion – Money Over Ethics

Case Study

Day 11 – Aftermath of Test #1 and Adroll Rejection

Didn’t get any sales yesterday, but today got 4 sales in one day, after taking Variation #1 live! That’s the highest amount of daily sales ever! First was launch day back in May at 3 sales first day. Adroll.com: Don’t… Read the rest

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Day 10 – End of 1st Test – 445% Increase In sales

Optimizely.com: Oh snap.. No auto pause setting. I guess the only way to end a campaign is to pause it, so I did that. No new sales today yet. Sales Conversion: Original (baseline): 2 sale [ 2 / 1016 –… Read the rest

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Day 8 – Follow up – Adroll.com Pixel and Optimizely.com Follow Up

No new conversion today, yet! I do have to follow up with several support questions. It seems some of my customers are not the brightest people. I may have to put a step by step guide on the download page… Read the rest

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Day 4 – Follow Up – Case Study – (Optimizely.com + CrazyEgg.com)

Optimizely.com: Another sale made today! This one went for the Variation #1. Current score: Original: 1 sale [ 1 / 400 – 0.0025% conversion rate ] Variation #1: 2 sales [ 2 / 418 – 0.00478% conversion rate ] 818… Read the rest

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Day 3 Follow Up (Case Study: Conversion Optimization)

Woke up to another conversion from the test today! It’s stating it’s from the Original. So we are neck in neck – one conversion from the Original and another from the Variation. Optimizely.com: So I sent an email to support… Read the rest

Case Study

Day 2 – Follow Up (Case Study: Conversion Optimization)

Optimizely.com: Alright, I got a sale!! Fucking Nice! BUT, it didn’t register properly in Optimizely since I was using “Simple Match”, but a subdomain for the end checkout part. 🙁 I was able to change it up to a “Substring… Read the rest