Adroll.com – Money Over Ethics

Case Study

Day 11 – Aftermath of Test #1 and Adroll Rejection

Didn’t get any sales yesterday, but today got 4 sales in one day, after taking Variation #1 live! That’s the highest amount of daily sales ever! First was launch day back in May at 3 sales first day. Adroll.com: Don’t… Read the rest

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Day 10 – End of 1st Test – 445% Increase In sales

Optimizely.com: Oh snap.. No auto pause setting. I guess the only way to end a campaign is to pause it, so I did that. No new sales today yet. Sales Conversion: Original (baseline): 2 sale [ 2 / 1016 –… Read the rest

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Day 9 – Conversion Optimization – The UnBounce.com Factor

Optimizely.com: Another sale last night, this time from the Original lander. It was just about time – Usually that conversion is at a .002%, so when it dips below and hangs around .001%, it’ll jump back soon, just a matter… Read the rest

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Day 8 – Follow up – Adroll.com Pixel and Optimizely.com Follow Up

No new conversion today, yet! I do have to follow up with several support questions. It seems some of my customers are not the brightest people. I may have to put a step by step guide on the download page… Read the rest

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Day 7 – Follow up – Conversion Optimization – A/B Split Testing Case Study

Day 6 follow up #2 (was to short to post) – I don’t know what’s going on here, but I just registered another sale yesterday. I think it maybe dude to the Sept 11 holiday today. Maybe people taking the… Read the rest

Case Study

Day 6 – Follow Up – Intro to Retargeting by Adroll

Two more sales since last update. One late last night, one early this morning! Both from Variation #1. Sales Conversion: Original (baseline): 1 sale [ 1 / 605 – 0.001653% conversion rate ] Variation #1: 4 sales [ 4 /… Read the rest