Case Study – Page 3 – Money Over Ethics

Case Study

Case Study: Day 1 – Follow Up

Follow Up to Day 1’s setup… Hypothesis: “I suspect the new content and new pastel blue button will lead to increased sales” Optimizely Is officially setup. Pretty easy to run through, I watched the 2 intro videos just in case.… Read the rest

Case Study

Case Study: Day 1 – Getting Started With Conversion Optimization

I went through the 68 page PDF from Unbounce and learned quite a few things about my landing page which I completely screwed up. CTA – My CTA is bright pink, but doesn’t standout as it should since the landing… Read the rest

Case Study

Case Study – Getting Started With Conversion Optimization

Back in the day, I would try to beat newbies over the head with conversion optimization. I got tired since most people are lazy, and assume their design is already optimized. I tend to fall into that same trap as… Read the rest